GREENFIELD · MVP BUILDS
Zero to production, with a team of two.
Product, design, build, and deploy in one continuous motion — a CTO who still ships and a CPO who's run engineering, turning an idea into working software without the handoffs that kill momentum.
Why most MVPs fail before launch
Most MVPs don't fail because the code was bad. They fail because the scope was wrong: six months spent building features nobody validated, or a prototype so thin it couldn't survive first contact with real users. Both mistakes come from the same place — separating the people who decide what to build from the people who build it.
When product judgment and engineering live in the same room, scope stays honest. Every feature earns its place, and every shortcut is a decision instead of an accident.
A product brain and an engineering brain
A dev shop builds what you specify. That's the problem — at the MVP stage, the spec is the hardest part. You need someone asking whether the feature should exist at all, and someone who knows exactly what it costs to build, arguing it out until the answer holds.
That's the counterbalance we sell. Danielle has run product from seed-stage through exit; Logan has architected and personally shipped the systems underneath. You get both, on every decision, with no account manager in between.
How we scope and ship
It starts with a thirty-minute call. Then a focused first sprint of two to four weeks that ends with something real — a working prototype in front of users, or a scoped build plan with honest estimates. From there we ship in short cycles: a version in production, feedback in, scope adjusted.
You'll never wait a quarter to see progress. If the idea needs to change — and most do — you find out in week three, not month six.
Built to survive what comes after launch
An MVP is a beginning, not a disposable. We build on boring, proven infrastructure that a future team can take over without a rewrite — modern stack, clean architecture, deployment pipelines, and documentation that makes the handoff real.
We've taken systems from first commit to a $100M exit. We know which corners you can cut at this stage and which ones quietly become the rewrite that kills your roadmap.
Questions we actually get
How long does an MVP take to build?
Most MVPs go from first call to production in six to twelve weeks, depending on scope. The first two-to-four-week sprint always ends with something working — that early signal tells us both whether the plan holds.
What does an MVP build cost?
It depends on scope, which is exactly what the first sprint pins down. What we can promise: transparent per-sprint pricing, no surprise change orders, and an honest recommendation to build less when less will answer the question.
Who owns the code?
You do. Everything — repositories, infrastructure, documentation — lives in accounts you control from day one. If we part ways after any sprint, you keep a working system and everything needed to continue without us.
What technology stack do you use?
Modern, boring, and proven — typically TypeScript, React and Next.js, and managed cloud infrastructure — chosen so future engineers are easy to hire and the system is cheap to run. If your situation calls for something different, we fit your constraints.
What happens after launch?
Your call. Some clients take the handoff and run, some keep us for iteration, and some move to fractional leadership as they hire a team. There's no lock-in — the system is built for handoff from the start.
Tell us what's stuck.
Thirty minutes, both of us, no deck. If we're not the right fit, we'll tell you — and usually point you somewhere better.
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