Rapid Product Iteration
A two-week feature shouldn't take two months. We collapse the queue between idea and shipped — no handoffs, no waiting.
Learn more →PRODUCT × TECHNOLOGY CONSULTANCY
CounterBalance
Two operators — a CTO who still ships and a CPO who's run engineering — for companies that need working product, not another deck.
$200K → $76M
revenue scaled at ParkHub
$100M
exit to LLR Partners
A · B · C
funding rounds raised
30+ yrs
combined operating experience
Both of us. Every engagement.
Every problem gets a product brain and an engineering brain — pulling in opposite directions until the answer holds.
BUILD
Greenfield Development
Zero to production with a team of two. Product, design, build, and deploy in one continuous motion.
Learn more →AI Enablement
Anyone can build the demo. We make AI real inside the systems you actually run — your data, your permissions, your edge cases.
Learn more →STEER
Process Automation
We find the workflows your people dread and make them disappear. The calendar collapses to the real work.
Learn more →Org Design
Teams shaped around outcomes, not org charts — built for how product gets made in the AI-native era.
Product & Tech Due Diligence
We've sat on both sides of a $100M deal. We know what to look for, and where it usually hides.
How an engagement works
- 01
The first call
Thirty minutes, both of us, no deck. Bring the problem. If we're not the right fit, we'll tell you — and usually point you somewhere better.
- 02
A focused first sprint
Two to four weeks, tightly scoped: a working prototype, an architecture, a diligence read, or a plan. Something real at the end, every time.
- 03
The long counterbalance
Keep us as long as we're earning it — fractional leadership, embedded building, or judgment on call. No retainer theater.
Opposing forces.One direction.
Logan Fisher
CTO · TECHNOLOGY
Designer-turned-engineer who still builds. Ten years at ParkHub — senior engineer to Chief Product & Technology Officer — owning architecture, the org, and the code itself. Led technical due diligence on acquisitions and the platform modernization that kept a scaling company fast.
LinkedIn ↗
Danielle Edsell
CPO · PRODUCT
A product leader trusted to run engineering. Six years at ParkHub — PM to VP of Product to Interim CTO — then Staff PM at Twilio, and years advising startups on product process, roadmaps, and change management that actually sticks.
LinkedIn ↗Six years in the same trenches — three raises, one exit. We've already made the trip we're offering to guide.
Tell us what's stuck.
A product that won't ship, a team that won't scale, a deal that needs a second look — thirty minutes with both of us, no deck required.
We read everything ourselves — you'll hear back within one business day.
Book a call